Technology has transformed many businesses since its commencement. The upgradation of technology is not going to stop any sooner. However, every coin has two sides. Technology has encouraged many companies to create content and make it reach the most number of people. This content has a high risk of being stolen, even when the copyright laws and guidelines are in place. Creating content through the internet requires a lot of hard work, time, resources, and energy. In recent years, it is seen that as the digital content online has escalated, so has the problem of digital content being stolen.
What are digital watermarking techniques?
Digital watermarking techniques have become very popular amongst the content creators. It offers an alternative to copyright protection to communicate that the work is done initially by the name watermarked. Due to rapid development in technology, the creators are highly concerned to use of watermarking software like Make Watermark on their content. Digital watermarking is a process of identification of data with the objective of securing it from an external breach. Earlier, people used to add the watermarks to documents and audio-video tapes manually, but it consumed several companies; digital watermarking has changed watermarking techniques.
Types of digital watermarks
There are several kinds of watermarks that help businesses to cope with the mechanism of providing security to their data. Following are the primary types of watermarks:
● Visible/perceptible watermarks
Visible watermarks, also known as discernible watermarks, are those which can be felt, touched, and seen by the human eye. No mathematical calculation is required to view such watermarks. Some of its examples are logos, bills, and brand names. However, there is a disadvantage. These can be destroyed without putting much effort.
● Invisible/imperceptible watermarks
Invisible watermarks, as the name itself suggests, are the invisible watermarks that cannot be seen, viewed, or felt. The location in these embedded watermarks cannot be seen as they are kept secret. An ordinary human eye cannot see it until there is an authorization or mathematical calculation provided to view them. If there is a comparison between visible and invisible watermarks, companies prefer the latter, as they are more secure and less risky than other watermarks.
One of the best benefits of digital watermarking is that it maintains the uniqueness of data. The manual watermarking technique was used as a traditional method for protection, but it degraded the quality of content. Nevertheless, when digital watermarking replaced it, the quality of data by the companies started to get standardized without sacrificing the quality. Traditional watermarks were challenging to remove, but digital watermarks can be easily removed by authorization. Hence, it helped in maintaining the uniqueness and originality of the content.
Prevention of data-stealing
Digital watermarking has been a boon to the companies engaged in web content creation. It prevents the data from being stolen or falsified. Even if someone steals the data, the copyright laws can penalize them. Digitally watermarked content can be produced as evidence to prove the authenticity and originality of data for the owner. The encryption of the data becomes easier when digital water ark is present in the content. It may not prevent illegal activity from happening, but it can help you take the legal avenue for copyright provisions later.
Robustness in original imaging and videos
The original images in the documents of the data are considered to be an essential part of any business operation. Hence, it just is protected from digital breaches by any external parties. Digital watermarks provide robustness in original imaging because it helps identify who the original creator of the image or video is. Visual Watermark is being used by many companies that require the work of Videos in their operations. Every company has its unique watermark, which helps the company to keep its data secure.
Beneficial for source tracking
The person who is not authorized to view the watermark shall have no access to embed it. The digital watermarking techniques use signal processing to make the watermark invisible in the content and permit the authorized persons only to view it as and when required. It also assists in tracking resources of the content according to state rights. Such copyrights about distribution are in the control of the originator or the creator. Source tracking helps the companies in keeping the data authentic and eliminate the risk of stealing.
Alerts on distributed content
The digital watermarking may not be able to provide protection for the data, but it sends alerts to the creator whenever the data is being falsified and copied. These alerts help the companies in encryption and decryption at the early stages. Whenever the distributed content is being illegally replaced or copied, these alerts can help the companies to identify the attackers and hackers. These benefits of digital watermarking techniques can help to keep your content safe and secure.