Every business owner wants profitability. They want to minimize costs in sales and marketing. They want amplified results. And customer engagement is the key to all these. Measuring customer engagement is critical to the success of your business. It allows you to improve your trial conversion rates, which in turn lowers the costs incurred to acquire each customer.
However, it’s important to note that quantifying customer engagement isn’t a single metric. Rather, it’s a scoring model that companies can apply in different ways and drive value across their organization. This article will give you the top reasons why you should consider creating an effective user engagement scoring model.
Strengthen User Engagement
If you believe that your business depends on strong user engagement, manage it- do all you can to see it improve. But how do you establish if it’s improving if you don’t measure it? Without measuring it, then you won’t be able to determine if your efforts are working or not. To manage user engagement, measure it effectively.
Boost Your Sales Efforts
Do you have a trial plan for your brand? Do you have an experienced sales team? If not, then try focusing your sales efforts on free or trial accounts that have the potential to convert to paid accounts.
Managing your business without quantified user engagement information can be overwhelming. As a top company, you need to have engagement scores for all your accounts and users.
Automate Your Re-Engagement Efforts
Users who aren’t engaged with your product should be specifically targeted for re-engagement efforts. And with a powerful engagement tool, these efforts can easily be automated.
You may also want to consider offering context for your reactive support efforts. Remember, the more contexts a particular support person has when reacting to chats or support tickets, the more efficiently they can work. Having a customer’s engagement score available during such interactions gives your support team deeper insights into effective ways of responding and delivering support.
Improve Product Messaging
Proper engagement scoring also plays a significant role in helping you become more efficient in your product messaging. For instance, you don’t blast highly engaged customers with product emails.
Since they’re already in your product, you may want to consider using in-app messaging for that particular group.
Track On-Boarding Efforts
On-boarding can help you drive engagement. It allows you to provide the best training and resources to your customers. But how will you know if new users are actively engaged if you don’t quantitatively measure engagement?
With an effective user engagement tool, you can easily achieve this. Plus, it allows you to prioritize and strategize expansion opportunities.
Quantifying customer engagement comes with numerous benefits. And these include optimizing your customer success efforts, tracking onboard efforts, refining your product messaging, identifying re-engagement targets, and a lot more.
Just be sure to pick a tool that seamlessly meets your business requirements. The above tips will allow you to measure your company’s user engagement rates and make the necessary adjustments for achieving greater success.