Building an online presence has become an essential for every medical practitioner these days and dentists are no exception. The internet is where prospective patients are likely to search for you in the first place, which is the reason that you must absolutely invest in an impressive website.
The best approach would be to hire a professional web designer who knows the nuances of creating perfect dental websites. At the same time, it is always good to know the basics of a good design so that you can give your inputs to the designer and have some ideas implemented for your site. Here are some design tricks that can help.
Start with a good impression
To begin with, your website must be visually appealing to make a great impression on anyone who lands on it. A judicious balance between text elements, videos and imagery enables the creation of an impressive storyline. Storytelling goes a long way in engaging the visitor and making him explore your site thoroughly. The longer the user stays on your site, the better are the chances of conversion.
Have compelling content
Besides the aesthetics of your website, you should also make sure that it has a compelling brand story to narrate. Include elements such as the history of your clinic, information about your team, services offered, contact details, office hours and more. A blog is also a good option to cater useful information to the visitors and build their trust and confidence in your clinic.
Invest in a complete package
Besides web designers, you should also hire an SEO team to assess the quality of user experiences and do the needful to take your site on the top of the search rankings. Dan Milton from VivioSites recommends choosing an SEO company that has several different packages or customizable plans to make sure that it is effective and is worth the time and money you will be putting into it.
Have patient reviews and testimonials
Another useful trick to make your dentist website a success is to integrate patient reviews and testimonials into the design. The reason is that people trust real people more than they trust brands. Request your patients to share their stories and reviews and showcase them on the homepage of your site. You can even have a separate page of patient reviews. Having an image or video of the patient sharing the review makes it even more credible.
Ensure that the design is mobile-friendly
As mobile searches take precedence today, you cannot expect your website to be accessible to everyone unless it is mobile-friendly. Not only is it essential for making a good impression on the visitor but gets your website on the top of the search rankings as well. Make sure that the design is responsive so that it delivers seamless experiences across the web and mobile.
A good design for your clinic’s website can strengthen its online presence manifold and make it a brand that patients can trust. So you should go the extra mile to enhance it with the right elements and great content.