In today’s modern society, mostly everything has begun to move online – from working at home to college classes being taught online, much of the world has become digital. It is now very common to learn new skills online on different websites and OTT platforms. You no longer have to physically go to a library or classroom to learn a new subject. OTT platforms like YouTube, Vimeo, Tik-Tok, and Udacity make learning new topics online accessible for everyone. An estimated 40% of adults say that they find OTT platforms useful for learning new topics. That is why it is now more important than ever to teach people online and one of the best ways to do so is to make a training video that is easy to find. That way, you can grow your OTT audience. In this article, you will learn how to create successful training videos for OTT platforms and audiences. If you don’t already know, a training video is a video with the educational goal of teaching a skill or knowledge. Or to put it simply, a video that teaches someone how to do something.
Creating a Successful Video
To get the best results for your online content, it is crucial that you learn how to use OTT platforms to receive more user interactions. OTT training is a part of what this article is meant to help you with. After reading this, you should be able to make a successful video that teaches your users about a new subject. The first thing you should do when creating training videos is to ask yourself, ‘How can I make this video engaging?’ The video should entice the users to continue to learn by providing them with useful information in an engaging way. The video also needs to get the viewer’s attention since modern lifestyles have resulted in shortened attention spans. If the video you make is interesting, you will have a better chance of keeping the user engaged. I would recommend great transitions, music, some effects, and possible rewards for viewers that watch till the end.
Create Emotional Responses
Another way to make a successful training video is to create an emotional connection with your viewers. Get them thinking about what they can achieve by learning the new skills and paint them a picture of what the future could look like once they learn what you are teaching. Encourage them to join a community focused around the subject and engage with other students. But don’t forget that the goal of the video is to provide the viewer useful information on the topic they are there to learn.
Quality is Key
Make sure that the videos you are putting out are shot well and have good audio. You should be using a camera with a good resolution to show the viewers that you care about the product you are putting out. Provide great visuals and slides that explain the subject to the viewers in a professional way, and add subtitles if you can to broaden your audience. It is also important that your training videos are organized in a neat package so that your viewers can easily follow along.
It is more important now than ever to create training videos for OTT platforms and audiences, given the fact that the number of digital viewers continues to grow and has shown no signs of slowing down. Statista has projected that the number of digital viewers is going to reach 248.9 million U.S. video viewers in 2022. That is why creating training videos for ott platforms is the best way to get your content viewed. To be successful, make sure that your training videos are planned out and have a clear learning objective with an understanding of what your desired target audience is. If you do these things, you will be on the right path to creating successful training videos that reach a far wider audience while saving you time and resources.