Do you love video or online gaming? Are you talented and outdo other players when playing your favourite video games? Then you should consider turning your hobby into a career.
The SeekaHost Team love Minecraft and offer affordable Minecraft server hosting for all passionate gamers plus many tips on how to monetise their Minecraft game server. SeekaHost also shares a lot of information about online careers, internet businesses and digital marketing and that’s why you can learn internet marketing at the SeekaHost University.
To show you how you can combine video gaming with digital marketing, SeekaHost have compiled this guide. So get ready to be famous!
Why are Online Marketing and Video Game Careers connected?
Digital marketing has become an essential skill in all industries as businesses and private people begin to grow their online presence to make a living through online revenue streams. The internet has provided an excellent platform for many in entertainment industries to grow and one of them certainly is the gaming industry.
Successful Minecraft players host Minecraft games on Minecraft game servers and share their worlds for example. They highlight their gaming skills and knowledge via their YouTube channels to often earn fortunes with video game gigs and endorsements or e-sport championships.
Digital marketing is an essential part of earning online through gaming and the following online marketing strategies recommended by SeekaHost University will help you achieve the revenue you envision after you invest time and effort in building your brand and presence online.
1. Attract Your Gaming Audience with Digital Marketing Techniques
Online marketing is a key element in presenting and establishing yourself within the gaming industry. Many professional gamers use social media channels like Facebook, Instagram, Twitter and of course YouTube by running paid ads and sharing regular poststo connect with their audience.
By communicating through various online platforms, the gamersmake a personal connection with their audience and build a recognisable brand. Facebook groups are perfect for direct personal communication with the gaming community and Instagram stories can attract more followers.
ButYouTube is the ultimate platform for any gamer to reach their audience while they search for related content on search engines or directly on streaming channels. Building a successful YouTube channel with thousands to millions of subscribers can change every gamer’s life by earning through paid ad placements, sponsorships, affiliate marketing and much more. YouTubers are the new online superstars and influencers.
2. Personalise Your Social Media Marketing
Social media are a great tool in the digital marketing world because followers want to be part of a gamer’s life and get a glimpse behind the scenes. Posting bonus footage and outtakes gets more people hooked as they look for entertainment. Additional snippets of your gaming content can appease your loyal audience and attract new followers. With digital marketing skills you will know how to let your gaming personality shine through social media channels by learning marketing techniques to get more likes and share. Having multiple social media platforms can boost your online presence as well as help you engage with audiences from different platforms.
3. Get Published on Gaming Magazines & Channels
Creating a website using popular CMS systems like WordPress is your first step to building your online presence, apart from setting up your YouTube Channel. This way you enable journalists and bloggers in the gaming industry to find you in their searches so that you are covered in their articles or perhaps even interviewed. Buying your own domain and hosting with a good web host like SeekaHost, offering a reliable hosting control panelwill give you more ownership as using other platforms for your online presence makes you dependent on their rules and formats. Learning SEOcan be time consuming, but it is necessary to make your website climb in search engine rankings and to organically increase the visibility of your site. A great way to make your name and brand known is by working with trusted professionals or gaming journalists. Popular websites related to videogames may well accept guest-written quality content. Should a blog or news website agree to publish your guest post, not only will you have acquired a backlink for your website, but you’ll be getting your name out there.
4. Create Unique Content with Marketing Skills
When it comes to setting yourself apart from all the other videogame influencers, you need to know how to share your own perspective and personality on the internet. It’s important not to copy other gamers’ content and to be unique. Understanding how to use SEO on YouTube to rank higher in the searches or how to use video in marketing will help immensely to grow your audience. You can record your gaming experienceswith entertaining commentary or by giving useful gaming tips also on your website as well as live on streaming sites like Twitch or Discord. You can also do podcasts or even publish eBooks. If you have the creativity and ambition, you can create entire playlists demonstrating your skills and talents. Many viewers are also interested in e-sports and competitions so if you are participating in such, you should definitely share your experiences via your marketing channels.
Become a successful Video Gamer with Digital Marketing Skills
With the online courses available at SeekaHost University, you will be equipped with all the digital skills to start marketing your gaming persona online. Learn SEO to rank your website and YouTube videos better, understand how to monetize your website to earn an income online with the Blog for Profits course and realise the potential of social media with the Facebook Remarketing course.