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What Online Casino Games Developers can Teach us about Effective Branding

If you are into risqué comedy on television, you’ve probably checked out Rick and Morty on Netflix or Adult Swim. Few could have predicted what a success the show would be, and its loyal fanbase can influence everything from the schedules on television to the menu at McDonald’s. It’s become an iconic bit of pop culture, and one that is ripe for cashing in on that level of fandom.

Developers of casino games have recognised that creating branded content is an astute way of getting crossover appeal, and Rick and Morty Megaways slot is a good example of that. Think about it: Which sort of game would turn your head? A generic slot machine with the traditional Bars, Cherries and 7’s, or a game based on your favourite television show? It’s almost undoubtedly the latter, and that’s why we are seeing more and more branded casino games.

1#) NetEnt has embraced branded games

One of the best examples of branded games can be found with NetEnt slots in the United Kingdom. NetEnt, a Swedish developer that now has a global presence, has issued a lot of casino titles officially licenced to use material from a variety of media. For example, there is Narcos slot, a game based on the hit television show, or Guns N’ Roses, based on the iconic rock band. Others in the NetEnt ‘branded’ range include Jimi Hendrix, Jumanji, Planet of the Apes and Scarface.

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The key to making these games interesting, however, is not to just brand the games for the sake of it. Creating a branded game is not like, say, putting Captain America or Star Wars characters on a lunchbox. That is to say thatthe branding should not be superficial only. How do the creators of slots do this? By infusing the branding with the gameplay.

Ted slot by Blueprint Gaming is perhaps one of the most notable examples of how branding is woven into the gameplay. In the game, Ted – Seth MacFarlane’s foul-mouthed bear from the 2012 movie and 2015 sequel – appears on screen as a 3D mascot, almost like a video game character. The game has around a dozen special features and bonuses, all of which feature Ted in an interactive role. The game is a lot of fun, and you could play for days and still not discover all the special features and bonuses.

2#) Playtech struck deal with Warner Bros

Playtech, another of the global names in casino software development, perhaps puts the most polish on its branded games. It has a range of games that it terms “Premium Branded Casino Games”, and they are among the most visually stunning around. Perhaps this is most notable in its range of DC Comics superhero games, all of which have been licensed from Warner Bros. Those games see real movie footage from films like the Dark Knight Rises and Justice League incorporated into the gameplay. The attention to detail and the graphics are really top drawer, and it’s no wonder that these games are among the most popular around.

It’s worth noting that casino games developers can also create their own brands from scratch. Games like Gonzo’s Quest and Dead or Alive (NetEnt), Buffalo Blitz and Halloween Fortune (Playtech), and Mega Moolah and Thunderstruck (Microgaming) have become well known to players, who eagerly await sequels and new versions of the games.Developers can now market their digital products with more gusto than ever before.All of this points to a more sophisticated casino industry; one that might surprise those who think that games are dull and uninspired.

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