Driving sales is critical for business success. If you can’t make sales, your profits will be minimal or non-existent. This is why it’s important to understand the principles of selling. Selling is also inextricably linked to branding, and there are many reasons why a strong sales tactic can have a positive effect on your business’s brand. Read on to find out more.
Customer Service and Brand
Good customer service is linked to a positive brand experience. Not all transactions run smoothly, and customers need to know they can contact your brand if they have a problem. As Covid-19 has shown us, poor customer service causes a lot of problems for a brand, and in the age of social media, it doesn’t take long for bad reviews to cause considerable damage.
A successful sales tactic involves listening to customers and finding out their pain points. By focusing on helping people when they contact your customer service team, you can encourage them to trust your brand more, and by extension persuade them to buy from you. It’s a win-win.
Social media serves many purposes. On the one hand, it is a useful arena to build a strong brand, but on the other, it can also be used to find new sales leads. Whether you operate purely in the e-commerce sector, or you run an offline business, a strong presence on social media is essential. It’s even more important if your customers are millennials, as they make up 90% of all social media users.
Use social media to connect with prospective customers. By offering advice and engaging in conversations, you can build your brand at the same time as strategically increasing your sales. Leads generated on social media tend to be more qualified than those generated by cold calling.
Platforms like LinkedIn are great if you are in the B2B sector. Join relevant groups and listen to conversations so you can make more informed decisions about products and services in your industry.
Reach Out to Old Customers
Part of brand building involves nurturing existing customers, as it’s a lot easier and cheaper to hang on to existing customers than it is to find new ones.
Existing customers will view your brand more positively if you make an effort to connect with them. Check up to see if they are still happy with their product or let them know when you have new products coming out that they might be interested in. This helps to reinforce a positive brand message and also encourage them to buy from you again.
In the property business, people are far more likely to work with a realtor they already know than a new one. This tells us that cultivating existing relationships and building a strong brand is great for sales.
One way to boost your sales is to use an outsourced sales team. This allows you to focus on building your brand while the experts worry about selling.
Always pay close attention to your brand message as a strong brand has a big impact on sales. After all, customers are unlikely to want to spend money with a brand they don’t trust!