The number of bloggers selling their products and services is estimated to be around 600 million, with around 4,000 blog posts produced per minute. Blogging is a great way to attract visitors to your site, but it pays to be organized. Here are some of the reasons you should be using spreadsheets to fine tune your content planning.
1#) Content Ideas
An Excel spreadsheet can be used to brainstorm and keep ideas for your blog posts. It can even be set up using headings and subheadings exactly like your blog, making it easy to look for ideas when you have writers’ block. When you are starved for ideas, track older work by adding hyperlinks to the Word files within your spreadsheet. This will help you think of related posts. For ease, you can even set up your computer to open Excel on startup to reach your content planning file as soon as you start working for the day. If you do not want Excel to open on startup, you can disable it from the Task Manager and try adding it to your desktop instead for easy access each time you sign on to start blogging.
2#) Manage Subscribers
Bloggers who make a living from their content are usually successfully marketing their content via email marketing. In 2018, 281 billion emails were sent and received every day, showing the importance of using email in your content planning strategy. Newsletters can be sent to your subscribers, ensuring they keep returning to your blog. Spreadsheets can track the returns on your efforts, and are ideal for keeping a list of everyone who has signed up to receive your emails. You can easily add and delete anyone who subscribes or unsubscribes. More advanced Excel users can set up a spreadsheet to automatically send emails out to weekly or monthly subscribers.
3#) Schedule Social Media
At some point in your blogging career, you will start to market your material on social media. As there are 3.6 billion people on social media worldwide, this is likely going to be the place where most of your reader base finds your blog posts. You can use your spreadsheet to track each post you make, ensuring that you don’t duplicate too often and can track any leads generated from your social media pages. You can create graphs to show where your content is most effective and where it is generating fewer leads.
All of the above can be held in one sheet. Spreadsheets hold a vast amount of information, so you can plan your content without worrying about it crashing or slowing down your computer. The use of spreadsheets is an easy way to stay organized, and it could streamline your process substantially.