When starting a business, the ultimate goal you likely have is to see your business succeed. Whether that means making a lot of money, changing the world or whatever your version of success is. Unfortunately, with many businesses failing within their first few years, finding success with your business is easier said than done.
Don’t let this deter you from following your dreams and starting a business, however. It is absolutely still possible to start a business and have it be a success. It just takes a lot of blood, sweat, and tears.
Now, there are a lot of different factors that go into helping your business succeed, including marketing correctly, selling a great product or service and having great customer service. However, one underrated part of a successful business is monitoring. There are many things you should be monitoring within your business and this article is going to look at a few of them.
Website Performance and Analytics Monitoring
In the modern day, every small business should have a website. It can be a great way for new people to find your company and can provide a lot of information about your company or the products and services that you offer. However, perhaps the most important thing about your businesses website is actually the data it can provide you with.
If you use a tool that monitors the various analytics and metrics of your website, it can provide you with a lot of important information to help you make decisions. These tools can monitor everything from where your visitors are finding you, what your cost per acquisition is, what marketing channels are working the best for you, and more.
In addition to analytics, monitoring your website is also important to keep it up and running well. Downtime can be a huge cost to your business and can often be avoided by monitoring your website’s performance. Monitoring your site should help to identify any errors before they affect the end user and potentially cause some downtime.
Monitoring Access Rights
Security should be a primary concern of your company and with human error being a prevailing cause of cloud-related data breaches, it is important to always know who at your company has access to what information. This way you can limit the number of people that actually have access to the sensitive information your company is responsible for keeping safe.
However, it simply isn’t viable to “set and forget” these access rights. People’s positions could change, and who needs access to certain information is always changing and updating. As a result, it is important to use an active directory monitoring software to track and monitor who has access to what.
Managing and Monitoring Logs
If you use any sort of software at your business, there is a very high chance that they will create logs. Logs are time-stamped records of events relating to a particular software that are automatically generated. Effectively managing and monitoring these logs is important for both security and compliance.
Unfortunately, manually monitoring and managing these logs is next to impossible as there are thousands of them and constantly new ones being created. Instead, you need to use a log monitoring software. This software will allow you to easily search through logs to find certain events or instances that might be important to you and your business. These pieces of software are generally quite affordable and can be set up quickly.
Hopefully this article has been helpful in showing you how beneficial monitoring can be to the success and viability of your business.