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Types of Social Media Advertising In 2020 Which Have Proven to be The Most Effective

Social media platforms enjoy a massive fan following around the globe. They have millions of subscribers and users that spend a significant portion of their time on these platforms. It makes social media a perfect place to create brand awareness, tap potential leads, and boost conversions, with the help of ads.

Social media advertising allows a brand to reach its target audience within seconds. But, it is equally crucial to customize the advertising strategies according to the platform and the available audience. In other words, every platform has its specific features and perks.

Let us understand how a brand can drive consistent results from day one by advertising on various social media platforms. Here is the list of the top six social media platforms that have proven to be the most effective in 2020:

1#) Facebook

Facebook is the ultimate boss of social media platforms. With a whopping 2.5 million-plus users, it is hands down one of the most sought-after online advertising domains. Over 89% of marketers use Facebook Ads to market their products.

Moreover, Facebook has hosted over 7 million advertisers to date. What makes Facebook so sought-after? You see, it offers a creative opportunity for the advertisers to tap their target audience. Besides, its wide range of advanced filters empowers a brand to show its ads to the right section of the audience at the right time.

1. Ad Formats:

  • Video
  • Image
  • Carousel
  • Slideshow
  • Instant Experience
  • Collection

2. Ad Types:

  • Facebook Feed Ads
  • Messenger Ads
  • Facebook Live Ads

2#) Instagram

Many brands turn to Instagram for its creative and appealing visual nature. With over 1 million monthly active users, Instagram continues to be one of the most popular advertising platforms in 2020. Over 90% of the users on Instagram follow at least one brand.

These users are curious to know about the latest updates from their favorite brands. Interestingly, Instagram video editor is handled by the same platform that handles Facebook advertisements. Therefore, marketers can expect similar targeting and filtering options here as well.

1. Ad Formats:

  • Video
  • Image
  • Carousel

2. Ad Types:

  • Instagram Stories Ads
  • Instagram Feed Ads

3#) Twitter

Twitter is a vigorous social media platform that is known for its viral and dynamic nature. Almost every influential personality in the world is on Twitter. The platform hosts over 330 million active users, and the number is soaring every minute.

It is a great platform to boost app installs, create brand awareness, and direct conversions. The fact that Twitter ads are 11 times more effective than regular TV commercials attracts most brands. Moreover, any post on Twitter can go viral at a much faster rate as compared to other platforms.

1. Ad Types:

  • Promoted Tweets
  • Promoted Accounts
  • Website Cards
  • Promoted Trends

4#) Pinterest

Pinterest is another attractive platform like Instagram that is majorly used to showcase the latest collections and products. Pinterest ads appear as Promoted Pins. It is a highly active platform comprising over 300 million users worldwide, out of which 80% are women users. Why should brands choose Pinterest over other platforms?

You see, it is an ideal platform for a product launch, brand creation, brand awareness, and direct conversions. Brands can also add a call-to-action with their website link. Does this work? Yes, around 98% of Pinners said they try new products on Pinterest compared to 71% on other platforms.

1. Ad Types:

  • Promoted Pins
  • One-tap Pins
  • Promoted Carousel
  • Promoted Video Pins
  • Promoted App Pins
  • Buyable Pins
  • Story Pins

2. Steps To Advertise:

  • Make a business account and install a tag.
  • Select the campaign objective.
  • Determine a budget and create an advertisement group.
  • Identify the target audience and choose ad placement.
  • Add keywords and interests.
  • Schedule for delivery.
  • Determine the pace and identify pins.

5#) YouTube

YouTube has become the second-largest search engine after Google in the world. Apart from this, 96% of youngsters in the USA prefer to watch YouTube for brand updates and videos. Check out videocreek.com to know more about it.

YouTube has always been a favorite platform for businesses, as it gives them the freedom to express and showcase their side of the story.

1. Ad Types:

  • TrueView Ads
  • Pre Roll Ads
  • Bumpers

2. Steps To Advertise:

  • Decide the campaign type and name.
  • Determine a budget, network, and locations.
  • Select the language and device.
  • Creating an ad.
  • Bidding, targeting, and linking.

6#) Snapchat

A platform like Snapchat can be used for advertising and attracting Millennials and Generation Z. These sections are the hot cake for marketers in the US, as they spend a whopping $200 billion per year on brands.

Undoubtedly, they might also have other social media accounts, but Snapchat gives them the freedom to browse and play according to their mind. Any brand that is targeting 12 to 17 years olds should not miss this opportunity.

1. Ad Types:

●       Top snap only

●       Web view

●       Long video content

●       Deep-link

●       App install ads

2. Steps To Advertise:

  • Create a new ad campaign.
  • Identify the audience.
  • Create ads.
  • Evaluate performance.

7#) Bottom Line

Over 84% of the consumers invest in a brand after watching it on social media. Brands can intelligently use a mix of two or more social media platforms to target their audience. However, they must tailor their strategies to match the platform audience and guidelines.

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