What is SEO
Search Engine Optimisation or SEO as we know of today is one of the most important and widely used tools to help propel a business of any kind. Basically, it is a technique of generating maximum traffic towards a certain website. This is mainly done by strategically using certain keywords in order to improve and increase the viewership. This process can be termed both simple and complex to a certain extent. Here, for a common man to understand, the process through which a certain business or a company like Seo New York undergoes to ensure a good ranking in the search engines’.
Types of SEO
Not surprisingly, SEO is the ‘lifeline’ of business today. With the rapid digitalization of almost all businesses, functions, services today, SEO is the key. The term ‘search engine optimization’ clearly states the various actions and practices which help in better positioning of your website. It is important to know that there are two kinds of SEO. Let us explore each of them.
On-Site SEO: Aspects that can be controlled by your own about the websites is known as the on-site SEO. These generally include keyword presence, site speed, header text to name a few.
Off-Page SEO: This usually includes aspects such as ‘links’ which are created to connect your website with another website in order to garner traffic.
How It Works
The overall working of SEO is determined by a vast number of factors. A good ranking is a result of time, a proper knowledge of the technique and the proper application of various on-site and off-site factors which helps in the better ranking of your website. The SEO specialists work on various aspects such as:
Researching the right keywords: In a way, this is one of the most important aspects of SEO application. These keywords are researched and placed strategically within the content of each page to get traffic.
Unique Content: It is not wrong to say that at the end of the day, it is the content that determines the main essence of what your business is all about. The quality of content can be the deciding factor in ensuring your viewers return. So, while the tools and techniques are required, it is also the content which ‘communicates’ with the human-end of your business
Optimization of Keywords: This basically involves utilizing ‘meta-tag’ SEO and using the right keywords in the right places.
The other Technical SEO factors include:
- Mobile user friendly
- Speed of the site
- Structured data
What Makes SEO So Important
SEO is important as it helps to determine the ranking of the websites according to the queries entered. If it were not for SEO, manipulating the search engine for the top ranking by any websites can be an easy task. Therefore one can say that SEO maintains a ‘fair’ play when it comes to ranking according to the user’s needs and comforts. In a way, SEO ensures that the websites that appear on the top are placed there because they deserve to be there. Basically, a good ranking is a correlation between, the website’s appeal, hard work, smart work with keyword placement and the high search engine rankings. These criteria make sure your website appears in the results.
The other important aspect of SEO is important for any business today, is the ‘cost-effectiveness’ it offers. As there are company giants that can pay their way to ensure a good ranking on the search engine, SEO is a good way to counter that on a tight budget. With the right kind of knowledge and tools, even start-ups and small business can acquire their rightful place to a good ranking. SEO is also of great help from the user’s point of view. You no longer have to spend much time on a simple search. With just a few clicks of the right keywords, you can get the results you want and can trust.
The Marketer’s Point of View
According to the vast majority of marketers, SEO is one of the prime factors in digital marketing strategy. As mentioned earlier, SEO is emerging to be an important tool for most businesses. Be it small or big. It could be successful or a start-up, a good hand in SEO can make a lot of difference in the future of your profits. The most important factor that makes SEO crucial for any business is that it can be controlled by you. You will be surprised with the businesses where SEO is utilized, these include Home services, Healthcare, Retail, Manufacturing; and even small businesses like the handicraft industry, food to name a few.
Lastly, it is safe to say that when investing in a business, you need to be able to make a major investment in the SEO aspect of your plan as well. This will perhaps be the best place to bet your money when you count your profits.