As an e-commerce or retail business, the type of packaging you choose to send your deliveries is crucial. Of course, you need to provide top-quality products and excellent customer service, but it doesn’t matter how great your products are if they arrive damaged at their destinations.
The right types of packaging protect your items during fulfillment and transit, preventing them from getting broken, squashed, or stolen. By ensuring your packages are well-protected and free of damage during transportation, you can keep your customers happy and build a strong, credible reputation in the industry.
You might wish to switch up your packaging throughout the day, depending on the season or the types of products you’re sending. For example, your holiday shipping packages might differ from your summer packaging choices.
When choosing the perfect packaging for your e-commerce brand, consider your product requirements, brand image, the sustainability of your packaging materials, and the costs of each type of packaging. Considering these factors will ensure you find the perfect packaging for your business.
Below, we’ve covered three packaging options to consider when sending items to customers as part of your e-commerce or retail services.
- Biodegradable Packaging
There has been a significant shift towards sustainability and protecting the environment in recent years. As an e-commerce brand, you can expand your customer base and appeal to environmentally conscious consumers by using sustainable packaging for your deliveries.
You can get biodegradable boxes and packages of all shapes and sizes, so you won’t struggle to find suitable choices for your products. These packages are made using recycled, recyclable, and biodegradable materials.
Choosing biodegradable packaging supports the environment and minimizes your carbon footprint. It also encourages your existing and new customers to take an eco-friendly approach to their own lives.
- Temperature-Controlled Packaging
If you ship fresh produce that requires storage at specific temperatures, you can use temperature-controlled packaging. With this type of specialized packaging, you can ensure that fresh fruits, vegetables, and meats are stored in the optimal environment so they don’t spoil during transit.
Temperature-controlled packaging ensures your deliveries arrive in perfect condition to your customers, contributing to a better customer experience and improved brand reputation. By building a positive and reliable reputation, you can continually attract new and existing customers, and expand your e-commerce brand.
- Branded Packaging
Using branded packaging is an effective way to build brand awareness and strengthen brand identity. They reinforce your brand colors, logo, and values every time you ship a product to a customer, making your business more recognizable.
Branded packaging makes your logo and company name more memorable and enhances the unboxing experience for your customers. Those who enjoy the unboxing experience are more likely to share their packages and products on social media, enhancing your marketing without the need for paid promotion.
You can use custom, branded packaging for all types of deliveries, including one-off purchases, subscription boxes, and luxury products.
