Almost every business has a website but not all websites are well created. What makes a business stand out? Also, how can you make your stand out against your competition. In today’s blog we are going to discuss this and show you easy ways to help your website stand out, so it brings you more customers. Keep reading to learn more.
One way to make your website stand out is being at the top of Google. The higher you rank on Google or Bring the more clicks you will get to your website and in return the more customers you will end up getting. This means it’s so important to have a search engine optimization plan set.
There are many simple ways to help to increase your SEO and to help it get as high as possible there are some more complicated tricks such as backlinking. Make sure you have an SEO plan going into each month to ensure your website is ranked high making it stand out against the rest.
A great way to not only increase your SEO ranking but to help your website stand out is blogging. Blogging allows you to share knowledge and tips and bring new customers to your website to read your blog. You can post your blog on your social media channels and even repurpose older blogs to help people continue to come back for more.
Make sure that each blog has been read through by another employee to ensure there are no grammar issues. It’s also a good idea to add an image to each blog. Try and blog a couple times per month. You will soon see your website getting more and more traffic.
People are typically visual. They enjoy seeing images and images make things each to understand. It also is visually appealing. In order to have a nice-looking website make sure it is not too wordy and you have images on each page. Try and have at least a header on each page.
You can also have pictures on the about us section to help make your website look more customized and friendlier. If you have any examples of products you sell or work you have done, try and add that onto your website as well.
There is nothing worse than a website that is hard to navigate. It makes it impossible to figure out how to get around the site. People will click on your website quickly and head over to a competitor if they are not able to figure it out right away.
Make sure your website is easy to navigate. In order to do this, have a trusted friend or family member that has not been on your website jump on and see how they find it. Are they able to find everything? Perhaps since you are used to being on the website all the time you know where everything is but to someone that is not, they may have a harder time with it. A trusted friend of family will be able to tell you if it really is or not.
Show contact information
Your contact information is so important. How will people know where to visit or how to call you? Make sure you have your contact information on your website multiple times and easy to find.
As you can see, there are a lot of ways to make your website stand out. If you are looking at this list and have no idea how to make these changes, it may be time to work with a professional.
If you have any additional tips about helping your website stand out, contact us today!